PRESS RELEASE: Red Bank, NJ October 1st 2013 - October is the 3rd Annual American Cheese Month (ACM) and cheese retailers around the country, including The Cheese Cave are celebrating by participating in the American Cheese Month Passport Program!
The Passport Program is designed to generate consumer enthusiasm for American artisan, farmstead, and specialty cheeses. Customers are invited to purchase a passport at The Cheese Cave for $10. The passport provides a discount ranging from 20-40% on a daily featured cheese from October 1-31. Each passport is valid at all participating retailers; cheeses and daily discounts vary by store. Passport sales benefit the nonprofit American Cheese Education Foundation, which supports education and scholarships for American cheesemakers.
Thirty retailers in seventeen states participated in the Passport Program in 2012, and the program is expected to grow even larger in 2013. Passport holders can find a map of participating retailers on the American Cheese Month website, www.americancheesemonth.org. They can also follow The Cheese Cave on facebook.com/TheCheeseCave or twitter.com/cheesecaveRB for updates on featured cheeses throughout the month of October.
Founded in 2011, American Cheese Month features special events and promotions in cities across the country. The goal of this month-long celebration is to raise awareness of the quality and diversity of American cheeses. Greg O'Neill, President of the American Cheese Society, says "American Cheese Month has become the perfect time to celebrate the amazing creations of culinary artisans from across North America. It is exciting to see the domestic consumer increasingly appreciative of the quality and craftsmanship they can find in cheeses from their own backyard. Even more exciting is watching the world take notice of American producers and their creative award-winning products."
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For more information about the American Cheese Month Passport Program, visit www.americancheesemonth.org. To learn more about The Cheese Cave's daily American Cheese Month specials, or to purchase your own American Cheese Month Passport, visit the store location at:
The Cheese Cave
14 Monmouth St.
Red Bank, NJ