“Tastosterone: The Best Cookbook for Men” Cooks Up Success with Recipes, Tools and Tips for Men at Work in the Kitchen
Wednesday, May 22, 2013, 7:00-9:00 p.m. Book Signing and Fundraiser to Benefit Move For Hunger, River Road Books, 759 River Road, Fair Haven, NJ
PRESS RELEASE: Rumson, NJ (April 25, 2013) – Although male chefs dominate television and the Internet, market research shows the role of cook at home continues to fall on women. Debra Levy Picard of Rumson, NJ found that men have a desire to enter the kitchen, but the motivation, support and resources are just not available. There are dozens of books on outdoor grilling, but Picard saw a real need to write a book that simply got them cooking in the kitchen. Tastosterone: The Best Cookbook for Men offers men an attractive road map of more than 100 recipes, photographs, tools, tips and techniques to navigate around the kitchen.
Tastosterone speaks to men of all ages – the son, husband, father, single guy, newlywed, college student, retiree, divorcé and widower. A man who is confident in the kitchen will find independence, health, sex, nostalgia and love through cooking; and, although a man’s role may change throughout his life, cooking will remain a constant passion and skill. A few chapters in the book include, “Why Should Men Cook?” that explores cooking and the various stages in a man’s life; “Homage to Mom”, which hits on childhood nostalgia with the meats and potatoes of a meal; “Do You Really Need Something on The Side?” enough said; “Happy Endings”, a selection of delectable desserts; “The Dirty Dozen” common cooking mistakes; and “The Real Men Cook Quiz” that tests one’s knowledge of who really cooks among celebrity men.
According to Allrecipes, men enjoy preparing meals more than women (men 82 percent, women 75 percent). Men are also willing to spend more time preparing meals than women with 57 percent of men stating that "40 minutes to as long as it takes" is acceptable, while 52 percent of women prefer to limit cooking time to "0-40 minutes."
“Men love to cook and they’re heating up the kitchen with their confidence and enthusiasm," said Debra Levy Picard, Author, Tastosterone: The Best Cookbook for Men. "Martha Stewart has raised the bar for women in the kitchen for years. Well, I’m lowering it for men, expecting less and getting great results.”
Tastoserone is available at River Road Books at 759 River Road in Fair Haven, NJ and on www.tastosterone.com and Amazon. Join Debra Levy Picard at River Road Books for her book signing and a sampling of recipes from her cookbook on Wednesday, May 22nd from 7:00-9:00 p.m. A suggested donation of $10 per guest is requested to support the work of Move for Hunger. A representative from the nationally recognized organization will share news about its upcoming projects at the event.
About Deborah Levy Picard
Debra Levy Picard of Rumson, NJ started cooking at the age of 14 to help her busy, working parents get dinner on the table. As a child, she remembers watching Julia Child and writing down her recipes and preparing them for her family. Julia Child’s methods taught Debra how to work around the kitchen and create dishes and presentations to entertain crowds of people. Debra also takes inspiration from TV personality, author and entrepreneur, Bethenny Frankel. She admires her passion for knowing what she wants in life and going for it. Bethenny is the founder of Skinnygirl Cocktails, author of four self-help books and host of the TV series, Bethenny. Like Bethenny, Picard also has a passion – to get guys cooking and feeling confident in the kitchen. Picard blogs at www.tastosterone.com and connects with her fans daily on Facebook at Tastosterone: The Best Cookbook for Men and on Twitter @Tastosterone.
About Move for Hunger
Move For Hunger was established to strengthen the efforts of its communities’ food banks, while actively engaging in America’s hunger fight. By using the nonprofit organization’s unique knowledge and experience, Move For Hunger has leveraged its existing national network of transportation companies to create one of the nation’s largest, year-round service programs. www.moveforhunger.com