PRESS RELEASE: Celebrity Calendar Cover Pup Jersey Lauren Raises a Paw for Project Animal Worldwide
Eatontown, NJ (September 25th, 2012)- Project Animal Worldwide (PAW) has released its inaugural calendar called “Spirit of the Sato: Street Life to Sweet Life.” Proceeds from calendar sales will support PAW’s mission to develop spay/neuter programs, assist in animal rescue and implement humane education in areas of the world where the homeless cat and dog population is unmanageable.
Eatontown, NJ (September 25th, 2012)- Project Animal Worldwide (PAW) has released its inaugural calendar called “Spirit of the Sato: Street Life to Sweet Life.” Proceeds from calendar sales will support PAW’s mission to develop spay/neuter programs, assist in animal rescue and implement humane education in areas of the world where the homeless cat and dog population is unmanageable.
“Spirit of the Sato: Street Life to Sweet Life" Calendar Cover with Cover Pup Jersey Lauren, Dog to Dylan Lauren of Dylan's Candy Bar NYC (Photo Credit: Stephanie Madeline)
The calendar models, satos (slang for street dogs) began their lives barely surviving on the streets, beaches or underneath trailers in Puerto Rico, and today, live the sweet life in homes across the Jersey Shore. Designer Maryann Small of Muse Designworks and photographer Stephanie Madeline of Chase and Snap Photography donated their time and talents to create the stunning calendar for Project Animal Worldwide
The celebrity calendar cover pup is Jersey Lauren, a sato adopted in 2012 from the Monmouth County SPCA by Dylan Lauren of Dylan's Candy Bar in NYC. Stephanie Madeline had the exciting pleasure of photographing Jersey this past summer and other adorable satos for the calendar. Madeline founded the Strays Around the World Project, inspired by a trip to Puerto Rico in 2010, to support the work of groups like PAW. "It broke my heart to see so many homeless dogs, dead and alive, on the island’s streets and beaches," said Stephanie Madeline, Owner, Chase and Snap Photography. "I could barely even pick up my camera on that first trip, but returned determined to document the dogs’ state and help raise awareness and funds for strays around the world. It was heartwarming to visit with satos now enjoying the sweet life in their forever homes, safe and surrounded by much love."
Project Animal Worldwide: Why We Care
The fact is there are over 150,000 homeless dogs roaming the beaches and streets of Puerto Rico. Project Animal Worldwide is working with shelters and rescue groups on the island to bring about spay and neuter initiatives. PAW has been involved in the rescue transport to New Jersey of over 150 satos this year alone. “Project Animal is proud of our first sato calendar,” said Ellen La Torre, Co-Founder and Treasurer Project Animal Worldwide. “It is the reflection of the heroic efforts of the animal welfare community in Puerto Rico. The people who rescue these animals everyday from abhorrent living conditions see how their determination and struggle has paid off in the faces of the dogs shining with happiness on these pages. The rescuers cry when they see how the dogs and puppies they pulled from under trailers, on beaches and streets are now living the sweet life.”
For every 100 dogs brought to shelters from the streets and beaches of Puerto Rico, only three dogs will live. This alarming statistic propelled Project Animal Worldwide to collaborate with the government, as well as businesses and organizations of all sizes to address the devastating dog and cat overpopulation on the island. PAW has been working in Puerto Rico for the last two and half years in partnership with local governments, veterinarians and animal rescue groups to bring about the change and legislation necessary to save the thousands of dogs.
To purchase a calendar, visit PAW’s online store at http://projectanimal.org/new-store/ or visit the following locations:
Cupcake Magician on 54 Monmouth Street in Red Bank, the MCSPCA Adoption Center at the Freehold Raceway Mall in Freehold, NJ and Dylan's Candy Bar at 1011 Third Ave at 60th Street in NYC. The 2013 calendar is $15 with all proceeds directly benefitting PAW.
About Project Animal Worldwide (PAW)
Project Animal Worldwide is a registered 501(c)(3) non-profit organization whose mission is to develop spay/neuter programs, assist in animal rescue, and implement humane education in areas of the world where the homeless dog and cat population is unmanageable. PAW’s Board of Trustees include Keri Garcia, MRCVS, President; Francesca Alexander, Vice President; Ellen La Torre, Treasurer; Jean Greller, Secretary; Daran Haber, MD; and Kathy Miles. http://www.projectanimal.org/
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